Vicks: Innovative Media
The challenge was to breathe new life into a static product range - Vicks Vapor Rub. Metrics indicate children aren't big on topical treatments, and moms don't like forcing the use of uncomfortable remedies. These core insights allowed the creation of Vick – a vaporizer that gently releases fresh eucalyptus scents to clear up congestion.A prototype and playful demo was crafted to pitch this concept to Procter & Gamble executives. Vick along with special Vaporub cartridges will allow Vicks to generate additional demand for their core product offering while making illness a bit more pleasurable.
scope: creative direction, concept, naming, innovative media advertising, visual design, photography, prototyping, copywriting, production
studio: freelance
mood
storyboard
Adra Soap
Brand Identity + Packaging
Ender's Game
Experiential Pitch Deck
Esteem
Brand Identity + Packaging
Adobe
Viral Campaign + Website
Vicks
Innovative Media
KBS
Brand Ecosystem
Tosa
Brand Ecosystem
Soap Ridm
Brand Ecosystem
Mission Street Food
Book Photography
Mary's Gone Crackers
Brand Overhaul + Packaging…
Explorations
Typography + Illustration…
Adult Swim
Game