Jet Blue Getaway: Game

Jet Blue flights are so cheap that escaping your daily routine is the hardest part of getting away. This desk job distraction consists of three stages. In each stage you are challenged to use your memory to repeat light patterns with the tap of your finger. The more points you win, the better chances you’ll have to actually getaway in real life. You can then generate conversation around the points you earned with native Twitter and Facebook tie-ins.

scope: art direction, naming, game concept, ad campaign, visual design, desktop/mobile UX/UI
studio: freelance
concept
logo
interface
interface - gameplay
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