Swatch -Minute Mashup: Viral Campaign + Website

Since the 80’s, Swatch has appealed to creative individuals with a verve to express themselves in living color. To further celebrate original perspectives, the Minute Mashup app was designed. Using the Swatch watch as an interface, users can compose an original beat and share it across native social media tie-ins to inspire additional creations amongst friends.

scope: art direction, naming, game concept, ad campaign, visual design, desktop/mobile UX/UI

studio: freelance