Mary’s Gone Crackers: Brand Overhaul + Packaging Re-Design

Celebrating 10 years of making organic gluten free crackers, Mary’s embraced the idea of strengthening their positioning and packaging system to elevate the spirit of conscious eating throughout new and existing product lines.

At the RFP stage, I worked with a small cross functional team determined to showcase our creative capacity to ultimately win MKTG’s first CPG account. In a few weeks, three new creative directions were developed each with it’s own: brand name, logo, packaging system, and experiential marketing campaign. MKTG was awarded the account and successfully launched a new packaging system. I look forward to seeing Mary’s grow into an even more iconic brand within the social impact space.

scope: creative direction, art direction, re-positioning, naming, brand identity, experiential marketing, visual design, print, packaging, prototyping, copywriting, production

studio: MKTG