Esteem: Mixtape Series

ESTEEM is a handcrafted mixtape series that takes listeners on an uplifting journey through a universe of unpredictable change. Each volume includes a multi-textured blend of record finds that build visions of clarity. ESTEEM – To Power the Dreams.

A robust identity system was created to develop recognition for Dundee’s gold standard of quality. Logo and illustration elements were made from scratch to give record and tape packaging a timeless and collectable feel that would inspire a prolonged sense of wonder and strength.

scope: creative direction, brand DNA, naming, brand identity, visual design, photography, packaging, prototyping, copywriting, print production

studio: freelance