Adra Soap: Brand Identity + Packaging Design

In 1891, the Adra Family began making organic soap with the intention to create a bar that brings people closer to nature’s virtues. Previously known for private labeling in the United States, Adra decided to create a new brand presence that speaks to their adoration for nature and craft. Old world typefaces, single color application, and distressed kraft substrates combine to take your senses back to simpler times.

scope: creative direction, brand DNA, re-positioning, naming, brand identity, visual design, print, packaging, prototyping, copywriting, production

studio: freelance